Rolex may be known to most for their superlative chronometers, tough-as-nails sports watches and iconic chronographs - but to say that's all they do would be missing a large part of their important story.

The Cellini collection best exhibits Rolex's commitment to perfection not only for construction but for style and design that exists beyond the scope of their better-known Professional collection.

The model offered here, a Cellissima Reference 6671/9, is finished in 18k white gold and features a 26mm case with a Jubilee dial with applied factory diamond-set indices, sword handset, and a lovely hooded hinged-lug design. Powered by a quartz movement, this svelte timepiece is an excellent example of the artistry Rolex has always been capable of. 

While they have played second-string to steel sports models in recent history, we've seen demand for Cellini models increasing dramatically in the past year. As tastes change and trends evolve, we're confident that we'll be seeing an even greater desire for smaller, thinner, more elegant and artistic timepieces in the coming years. 

As this occurs, its a safe bet that demand for these under-sung superlative offerings from Rolex will be at the forefront of the shift.